SARGIS
HOVHANNISYAN

• Led end-to-end setup of the affiliate program in a newly regulated market, designing the onboarding process and shaping the affiliate agreement to ensure full commercial and compliance coverage.
• Oversaw strategic affiliate partnerships responsible for delivering 5,000+ FTDs per month, managing performance, deal structures, and ongoing relationship governance.
• Analyze funnel metrics and traffic quality to improve ROI, retention, and long-term value.
• Collaborate with product, engineering, and analytics teams to improve tracking, reporting, and acquisition flows.

• Launched and scaled an online casino operating in Brazil from zero to 150,000+ registrations and 60,000+ FTDs within 12 months.
• Built and led a team of 15 from scratch, establishing cross-functional workflows, weekly sprint cycles, and a structured stakeholder reporting system.
• Drove product strategy with full creative and commercial ownership, delivering a differentiated offering capable of competing in a saturated market.
• Held full P&L responsibility including budgeting, financial planning, cost control, and revenue optimization.
• Successfully exited via acquisition by VBET within one year of launch.

• As the sole affiliate manager for the Ukraine market, built VBET's affiliate program from near-zero to 7,000+ FTDs and $2M+ GGR per month within 18 months.
• Independently identified, negotiated, and secured partnerships with the 5 highest-traffic affiliates in the market, making them key contributors to the program's GGR.
• Continuously optimized commission structures, traffic quality, and deal terms to maximize ROI and align affiliate performance with business targets.